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Which marketing channel fits your Thai business?

Five questions, about a minute. You get a straight answer about where your marketing money is best spent — and when the honest answer is Google, Facebook or Wongnai rather than us, that is what it will say. No email, no sign-up, nothing saved.

Question 1 of 5

How do you win customers?

What this quiz can recommend

Nine channels, and the quiz picks between them on your five answers. If you would rather skip ahead, every one of them has a detailed comparison against a Thairanked listing.

  • Thairanked — A ranked listing is one flat yearly fee with no commission on bookings, and it is read in 11 languages by people who are still deciding where to go — the trade-off is that it is a listing, not an ad, so it works over months rather than this week.
  • Google Ads — Google Ads buys demand that already exists, which makes it the fastest channel there is — the cost is a charge for every click, and the traffic stops the day the campaign is paused.
  • Facebook Ads — Facebook Ads interrupts people who were not searching for anything — one strong photo in front of the right neighbourhood can fill a quiet week — but the attention is rented impression by impression and ends when the budget does.
  • Google Business Profile — It is free, and it is how nearby customers find your hours, your map pin and your reviews — every business should have one before paying for anything else. Its limit is in the design: distance from the searcher is a ranking factor, so it reaches the person already near you.
  • Tripadvisor — Claiming a listing costs nothing and puts you in front of a global travel audience. The catch is how it ranks: on the quality, quantity and recency of your reviews, so it is a permanent race for fresh ones against every competitor in your city — and the paid ways past that queue are an annual subscription and cost-per-click ads.
  • Wongnai — Wongnai owns the Thai-language dining audience — that is where a Thai diner with the app already installed is looking, and we are not going to pretend otherwise. Its ads are billed per click, and its reach stops at the domestic audience.
  • GoWabi — GoWabi is a booking engine for spas and salons with a customer base attached: signing up is free and a commission is charged only once someone books, so there is nothing to lose at the start. The trade-off is that the commission recurs on every booking it sends, for as long as you are on it.
  • eatigo — eatigo is very good at one job: turning an empty off-peak hour into a paying table with time-based discounts of up to 50%, every day. The trade-off is in the mechanism — every cover it sends arrives at a discount.
  • Hungry Hub — It sells fixed-price dining packages rather than discounts, which protects your menu pricing, and diners browse it by package — All You Can Eat, Party Pack and the like — so an attractive package gets you found; the trade-off is a commission on the bookings that actually arrive.