If your customer is a Thai diner with the app already installed, Wongnai is the strongest place in the country to be — nothing we do reaches that audience the way it does. The gap it does not cover is the visitor deciding from abroad, in their own language, weeks before they land, and that is the reader a Thairanked list is built for.
Comparison last checked 2026-08-03
| What matters | Thairanked | Wongnai |
|---|---|---|
| Cost model | One flat listing fee from 399 THB a year. No cost per click and no cost per booking — the total is fixed before you pay it. | Being listed and claiming your page is free. The advertising system is cost-per-click: per their own FAQ, you are charged only when a customer clicks your restaurant. |
| How placement is earned | Editors research and rank the category, verified listings sort above unclaimed ones inside the organic tier, and paid featured spots are capped at three per list and always badged. | User ratings and reviews drive the organic side. On the paid side, their FAQ is candid that how much exposure a click budget buys depends on the time of day and how many other restaurants nearby are advertising. |
| User input & votes | Readers vote a business up or down on every list, and upvotes are the first sort key in the organic order. Verified businesses get Line, WhatsApp and Facebook share links that turn a happy customer into a vote in one tap. | Deep and Thai-language: a large community writing star-rated reviews, plus a free share feature in the Merchant App. For domestic word of mouth this is stronger than what we offer. |
| Commission on bookings | Zero. We never take a cut of a booking, a cover or a sale. | Not on the listing or the ads — those are billed per click. Delivery orders placed through the wider LINE MAN Wongnai ecosystem are a separate commercial arrangement with its own terms, and we will not put numbers on terms they do not publish here. |
| Placement longevity | Your listing runs for a year and stays published and indexed throughout, moving on votes, views and editorial review. Renewal is yearly and never automatic. | The free page stays. The paid exposure does not: ads run only during the opening hours you set and stop when the restaurant is closed, with spend calculated day by day. |
| Setup effort | One form and one payment. Our team reviews the listing, publishes it — usually within two business days — and keeps the details current for you. | Claim the page, then manage it: opening hours, photos, replies, and — if you advertise — a click budget to watch. Their FAQ notes that opening-hour changes take about half an hour to take effect in the ad system. |
| Audience & languages | Around two-thirds of readers are outside Thailand — Germany, the Netherlands, France, Japan, Korea and beyond — and every list is published in 11 languages. | Very large and domestic: their own advertising page quotes more than 8.5 million regular users a month. This is the Thai-speaking diner in Thailand, which is a different person from the one planning a trip from Osaka. |
| Reporting | Page views on your listing and the votes readers leave. Honest limitation: no click-level ad dashboard here, because there are no clicks to bill. | A real strength if you advertise: the ad manager reports daily spend against your budget, based on the clicks and impressions actually delivered. |
Wongnai understands the Thai diner better than any foreign platform does, and it has the community to prove it — its own advertising page quotes more than 8.5 million regular users a month, and the reviews behind them are written in Thai by people who eat here every week. Claiming your page costs nothing, the Merchant App includes a free share feature, and the paid advertising is refreshingly sensible: charged per click, and shown only during the opening hours you set, so you are not paying to be seen at 3am when the kitchen is shut. Add the POS and the LINE MAN delivery connection and it is less a directory than an operating system for a Thai restaurant. If your dining room is full of Thai regulars, this is where your marketing should start.
We are not trying to out-Wongnai Wongnai. The difference is which customer we are standing next to. Around two-thirds of our readers are outside Thailand and every list is published in 11 languages, so the person reading about your restaurant may be in Berlin in March deciding what to do in Bangkok in May. That decision is made long before anyone downloads a Thai app. The second difference is the cost shape: one flat fee from 399 THB a year rather than a click budget, so a busy month and a quiet one cost the same, and there is no auction to lose when competitors bid harder over Songkran. The third is how position moves — reader upvotes are the first sort key in our organic order, and a verified business can turn a happy customer into a vote with one tap from a share link. We are far smaller than Wongnai: 500,000+ page views Jan–Jul 2026 — on track for 1M+ in 2026, with 150,000+ Google AI Overview impressions in the same period. Smaller, but pointed at a customer they do not reach.
Split it by who walks through your door. If your customers are overwhelmingly Thai, claim and work your Wongnai page first — it is free, it is where they look, and a small click budget there will do more for a Tuesday lunch service than anything we sell. If a meaningful share of your covers are visitors, you have a hole Wongnai cannot fill, because those people are deciding in German, Japanese or Korean before they arrive. Most operators in a tourist area end up doing both: Wongnai for the neighbourhood, a ranked list for the trip that is still being planned. The one clear case for skipping us is a business with no international customers at all — we would rather tell you that than sell you a listing that will not earn its fee.
500,000+ page views Jan–Jul 2026 — on track for 1M+ in 2026. Page views from our analytics, not an estimate, and always quoted with the period they were measured in.
Around two-thirds of readers come from outside Thailand — Germany, the Netherlands, France, Japan, Korea and beyond — and content is published in 11 languages. Your listing reaches the trip that is still being planned, not only the customer already standing on your street.
A single listing fee from 399 THB a year — not a cost per click, not a cost per booking. You know the whole bill before you pay it, and renewal is yearly and never automatic.
We never take a cut of your bookings or sales. What a customer pays you is yours — a busy month costs exactly the same as a quiet one.
Verified businesses get Line, WhatsApp and Facebook share links, and readers who arrive through them can give you a thumbs up in one tap. Upvotes are the first thing our lists sort on, so happy customers can genuinely strengthen your spot — no paid placement can buy that.
Our newsletter subscribers get weekly picks of top-ranked places, new lists and travel tips — and the businesses those picks feature are the ones ranked on the site.
150,000+ Google AI Overview impressions Jan–Jul 2026. When someone asks an assistant where to go in Thailand, ranked lists are the shape of content it can quote — and ours are being quoted.
Join Thairanked from 399 THB a year — one flat fee, zero commission on bookings.