Google Ads is one of the fastest ways to reach customers who are already searching for what you offer.

Pros

- Instant visibility: appear at the top of Google search results immediately.

- Highly targeted: choose location, keywords, interests, and demographics.

- Measure everything: clicks, conversions, cost per lead.

Cons

- Can be expensive: especially in competitive industries.

- Requires expertise: a poor setup can waste your budget quickly.

- Short-term results: ads stop working the moment you stop paying.

Best For: Businesses that want fast leads and have a clear customer search intent.

Social media ads help you reach people based on interests, lifestyle, and behavior.

Pros

- Great for brand awareness

- Visually appealing formats (videos, reels, carousel)

- Strong retargeting options

Cons

- People aren’t always in “buying mode”

- Creative-heavy: needs good photos/videos

- May require constant content updates

Best For: Businesses targeting younger audiences or selling lifestyle products.

Organic SEO helps your business show up in Google search without paying for ads.

Pros

- Long-term traffic

- Builds trust and authority

- Cost-effective over time

Cons

- Requires patience: results take 3–6 months.

- Needs consistent content and updates

- Competitive keywords take longer

Best For: Businesses that want sustainable, long-lasting online visibility.

Posting consistently helps attract loyal followers who convert into customers.

Pros

- Builds community

- Strengthens brand identity

- Zero advertising cost (unless you boost)

Cons

- Time-consuming

- Requires creativity

- Slow growth without ads

Best For: Brands with visual products or stories to tell (food, beauty, travel).

People love discounts, and they trust recommendations from friends.

Pros

- Quickly attracts new customers

- Boosts word-of-mouth

- Increases customer loyalty

Cons

- Lower profit margins

- Overuse can make your brand look “cheap”

Best For: Businesses that can handle short-term reduced margins for long-term gain.

The easiest customer to get? 
The one who already loves your service.

Pros

- Higher repeat rate

- Positive reviews

- Free word-of-mouth marketing

Cons

- Requires staff training and consistency

- Quality must be maintained every single day

Best For: All businesses, good service matters everywhere.

Influencers help introduce your brand to new audiences.

Pros

- Authentic recommendations

- High engagement

- Good for lifestyle and beauty brands

Cons

- Costs vary widely

- Results not guaranteed

- Need to select influencers carefully

Best For: Brands that rely on visual appeal or trends.